Privacy policy

Minimore privacy policy: what personal data we process, why we use it, who we share it with, and what customer rights apply.

Last updated: 07.07.2026

This privacy policy explains how Minimore processes personal data of website visitors, customers, account users, and people who contact Minimore.

1. General information

This privacy policy applies when you use the Minimore online store, place orders, use a customer account, or communicate with Minimore.

If a customer does not provide information required for checkout or delivery, such as contact or delivery details, Minimore may be unable to accept, fulfil, or deliver the order.

2. Data controller

Data controller
OÜ WERIVALKE
Registration number
16543056
VAT number
EE102895595
Phone
53590245
Address
Betooni tn 9, Tartu linn, Tartu linn, Tartu maakond

The company and contact details of the Minimore data controller are shown below. Questions about personal data can be sent by email or through the contact form.

3. What data we collect

The personal data processed depends on how the customer or visitor uses Minimore services.

  • name, email address, and phone number;
  • delivery address, courier address details, parcel machine or other delivery choice, and self-pickup arrangement details;
  • order, cart, product, price, payment status, payment reference, and other data needed to handle the order;
  • customer account data, order history, and contact or delivery details saved in the profile;
  • contact form messages, customer communication content, and technical records about whether emails were sent, skipped, or failed;
  • technical website data such as session, language preference, cart, login, security, device/browser, IP address or hashes derived from it, and page usage data.

4. Purposes and legal bases

For accepting and fulfilling orders, confirming payments, arranging delivery, showing account and order history, and providing customer support, Minimore mainly processes data for contract performance or pre-contract steps.

For accounting, tax, and other statutory duties, Minimore processes data on the basis of legal obligation.

For security, fraud prevention, technical troubleshooting, proving customer communication, and protecting rights, Minimore may process data on the basis of legitimate interest.

If Minimore later adds optional marketing, newsletters, or optional analytics or marketing cookies, consent will be requested where required by law. Consent can be withdrawn, but withdrawal does not affect processing that was lawful before withdrawal.

5. Orders and payments

When an order is placed, Minimore processes the customer’s contact details, delivery details, ordered products, prices, quantities, order status, and payment status.

Online payment takes place in the secure LHV Paytech / EveryPay hosted payment environment. Minimore receives the payment status, reference, and other limited payment information needed to confirm the order, but Minimore does not store full payment card data.

Failed, cancelled, or unfinished payment states may be stored to support customer service and resolve order or payment questions.

6. Delivery and self pickup

Delivery data is used to deliver ordered products, confirm the selected delivery method, and communicate with the customer about delivery.

Necessary delivery data may be shared with parcel machine, courier, or other delivery partners to the extent needed to perform delivery.

For self-pickup, Minimore uses the address shown in its contact details, and the pickup time may need to be agreed in advance.

7. Customer account and order history

If a customer creates or uses an account, Minimore stores account data, profile contact details, and related order history so the customer can view orders and customer support can help with them.

The customer may request correction or deletion of account data where legally possible. Some order data must be retained because of accounting, tax, or other legal obligations.

8. Contact form and customer communication

Data sent through the contact form or by email is used to answer the request, manage customer communication, and protect rights where needed.

Messages may be retained as long as needed to answer the request, prove agreements, or resolve possible disputes.

9. Emails and notifications

Minimore sends transactional emails related to orders, payment confirmation, customer support, and account or order activity. These emails are not marketing emails.

Email records may be kept to show whether an important notification was sent, skipped, or failed, and why.

A newsletter or marketing email system is not described as an active service in this version of the policy. If such a feature is added, it will be explained separately and consent will be used where required.

10. Cookies and website usage data

Minimore may use necessary cookies and session data for the cart, language choice, login, security, and basic operation of the website.

Website usage statistics may be first-party analytics using limited and hashed technical data, not intended to directly identify a customer.

If optional analytics or marketing cookies are added later, visitors will be informed and consent will be requested where required by law.

11. Sharing data with service providers

Minimore shares personal data only when needed to provide the service, comply with legal obligations, or protect rights.

  • LHV Paytech / EveryPay and other payment-related service providers for starting and confirming payments;
  • parcel, courier, and delivery partners for delivering orders;
  • hosting, IT, security, and email service providers;
  • accounting or business administration service providers to the extent needed for statutory duties;
  • public authorities when disclosure is required by law.

12. Data retention

Personal data is kept for as long as needed for the relevant purpose, contract performance, accounting or tax duties, protection of rights, or compliance with a legal retention period.

Account data is generally kept while the account exists and afterwards to the extent needed for legal obligations or protection of rights. Contact messages are kept as long as needed for customer communication and possible dispute handling.

Technical logs and page usage data are kept for a limited time needed for security, analytics, or troubleshooting. Consent-based data is processed until consent is withdrawn or the purpose ends, unless law requires otherwise.

13. Data security

Minimore uses reasonable technical and organisational measures to protect personal data against unauthorised access, alteration, disclosure, or destruction.

Access to data is limited to people and service providers who need it to perform their tasks. No online service can be guaranteed to be completely risk-free.

14. Customer rights

The customer has the right to request access to personal data, correction of inaccurate data, erasure where legally possible, restriction of processing, objection, data portability where applicable, and withdrawal of consent where processing is based on consent.

To exercise these rights, the customer can contact Minimore using the contact details. Minimore may request identity confirmation before fulfilling a request.

15. Complaint to supervisory authority

If a customer believes that personal data is processed unlawfully or their rights have been violated, they may contact Minimore and may also submit a complaint to the Estonian supervisory authority, Andmekaitse Inspektsioon.

16. Changes to the privacy policy

Minimore may update this privacy policy when store operations, used services, or applicable law change. The current version is published on this page.

The date shown at the top of the page is a manually maintained date that indicates the latest substantive update to the policy.